{"title":"The Desert Collection","description":"\u003cp data-start=\"223\" data-end=\"261\"\u003eWide open. Wind worn. Built to endure.\u003c\/p\u003e\n\u003cp data-start=\"263\" data-end=\"409\"\u003e\u003cstrong data-start=\"263\" data-end=\"288\"\u003eThe Desert Collection\u003c\/strong\u003e was inspired by the kind of land that doesn’t give anything easy — and the kind of people who wouldn’t want it that way.\u003c\/p\u003e\n\u003cp data-start=\"411\" data-end=\"543\"\u003eSun-faded tones. Clean lines. Strong marks.\u003cbr data-start=\"454\" data-end=\"457\"\u003eEvery piece in this collection reflects grit shaped by heat, distance, and discipline.\u003c\/p\u003e\n\u003cp data-start=\"545\" data-end=\"586\"\u003eBecause the desert teaches you something:\u003c\/p\u003e\n\u003cp data-start=\"588\" data-end=\"638\"\u003eYou don’t complain.\u003cbr data-start=\"607\" data-end=\"610\"\u003eYou adapt.\u003cbr data-start=\"620\" data-end=\"623\"\u003eYou keep going.\u003c\/p\u003e\n\u003cp data-start=\"640\" data-end=\"746\"\u003eFrom long fence lines to back roads at sunset, these hats were made for steady hands and quiet confidence.\u003c\/p\u003e\n\u003cp data-start=\"748\" data-end=\"779\"\u003eMinimal. Intentional. Unshaken.\u003c\/p\u003e\n\u003cp data-start=\"781\" data-end=\"827\"\u003eWhere others see empty —\u003cbr data-start=\"805\" data-end=\"808\"\u003ewe see opportunity.\u003c\/p\u003e\n\u003cp data-start=\"829\" data-end=\"860\"\u003eWear the heat.\u003cbr data-start=\"843\" data-end=\"846\"\u003eHold the line.\u003c\/p\u003e","products":[{"product_id":"the-gold-standard","title":"The Gold Standard","description":"\u003cp data-start=\"573\" data-end=\"600\"\u003eMeet \u003cstrong data-start=\"578\" data-end=\"599\"\u003eThe Gold Standard\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"602\" data-end=\"637\"\u003eDark. Rugged. Built with intention.\u003c\/p\u003e\n\u003cp data-start=\"639\" data-end=\"825\"\u003eInspired by West Texas wide open plains, pump jacks at sunrise, and the kind of work that doesn’t need applause — this hat represents the ones who keep going long after the dust settles.\u003c\/p\u003e\n\u003cp data-start=\"827\" data-end=\"892\"\u003eBlack structured crown.\u003cbr data-start=\"850\" data-end=\"853\"\u003eBold gold desert patch.\u003cbr data-start=\"876\" data-end=\"879\"\u003eNo shortcuts.\u003c\/p\u003e\n\u003cp data-start=\"894\" data-end=\"994\"\u003eAround here, gold isn’t jewelry.\u003cbr data-start=\"926\" data-end=\"929\"\u003eIt’s oil in the ground.\u003cbr data-start=\"952\" data-end=\"955\"\u003eIt’s sweat on your back.\u003cbr data-start=\"979\" data-end=\"982\"\u003eIt’s earned.\u003c\/p\u003e\n\u003cp data-start=\"996\" data-end=\"1133\"\u003eThe Gold Standard was built for oil field hands, ranch hands, and anyone who understands that real wealth comes from grit and discipline.\u003c\/p\u003e\n\u003cp data-start=\"1135\" data-end=\"1171\"\u003eThis isn’t flash.\u003cbr data-start=\"1152\" data-end=\"1155\"\u003eIt’s foundation.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3 data-start=\"1178\" data-end=\"1190\"\u003eDetails:\u003c\/h3\u003e\n\u003cul data-start=\"1191\" data-end=\"1414\"\u003e\n\u003cli data-start=\"1191\" data-end=\"1217\"\u003e\n\u003cp data-start=\"1193\" data-end=\"1217\"\u003eStructured black crown\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1218\" data-end=\"1258\"\u003e\n\u003cp data-start=\"1220\" data-end=\"1258\"\u003eGold embroidered desert patch design\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1259\" data-end=\"1289\"\u003e\n\u003cp data-start=\"1261\" data-end=\"1289\"\u003eBreathable black mesh back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1290\" data-end=\"1321\"\u003e\n\u003cp data-start=\"1292\" data-end=\"1321\"\u003eAdjustable snapback closure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1322\" data-end=\"1346\"\u003e\n\u003cp data-start=\"1324\" data-end=\"1346\"\u003eDurable, all-day fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1347\" data-end=\"1414\"\u003e\n\u003cp data-start=\"1349\" data-end=\"1414\"\u003eBuilt for ranch life, oil field work, and everything in between\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSet the standard. Hold the line.\u003c\/p\u003e","brand":"Broke Ranch Hat Co.","offers":[{"title":"Default Title","offer_id":55276909822120,"sku":null,"price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0735\/7415\/4408\/files\/IMG_5473.jpg?v=1771542541"},{"product_id":"the-santa-fe","title":"The Santa Fe","description":"\u003cp data-start=\"527\" data-end=\"549\"\u003eMeet \u003cstrong data-start=\"532\" data-end=\"548\"\u003eThe Santa Fe\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"551\" data-end=\"611\"\u003eBright sky. Red dirt.\u003cbr data-start=\"572\" data-end=\"575\"\u003eTurquoise stone and sunburned earth.\u003c\/p\u003e\n\u003cp data-start=\"613\" data-end=\"749\"\u003eInspired by desert sunsets, trading posts, and the timeless patterns of the Southwest — this hat blends heritage design with ranch grit.\u003c\/p\u003e\n\u003cp data-start=\"751\" data-end=\"888\"\u003eClean white structured crown.\u003cbr data-start=\"780\" data-end=\"783\"\u003eSouthwest-inspired geometric mark in turquoise and rust.\u003cbr data-start=\"839\" data-end=\"842\"\u003eBroke Ranch Hat Co. stitched front and center.\u003c\/p\u003e\n\u003cp data-start=\"890\" data-end=\"940\"\u003eIt’s bold — but grounded.\u003cbr data-start=\"915\" data-end=\"918\"\u003eColorful — but strong.\u003c\/p\u003e\n\u003cp data-start=\"942\" data-end=\"1041\"\u003eThe Santa Fe represents culture, craft, and the confidence to stand out without ever standing soft.\u003c\/p\u003e\n\u003cp data-start=\"1043\" data-end=\"1112\"\u003eBuilt for open highways, desert wind, and long days under a wide sky.\u003c\/p\u003e\n\u003cp data-start=\"1114\" data-end=\"1161\"\u003eDesert ready.\u003cbr data-start=\"1127\" data-end=\"1130\"\u003eWestern rooted.\u003cbr data-start=\"1145\" data-end=\"1148\"\u003eUnmistakable.\u003c\/p\u003e\n\u003ch3 data-start=\"1168\" data-end=\"1180\"\u003eDetails:\u003c\/h3\u003e\n\u003cul data-start=\"1181\" data-end=\"1404\"\u003e\n\u003cli data-start=\"1181\" data-end=\"1207\"\u003e\n\u003cp data-start=\"1183\" data-end=\"1207\"\u003eStructured white crown\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1208\" data-end=\"1265\"\u003e\n\u003cp data-start=\"1210\" data-end=\"1265\"\u003eTurquoise and rust Southwest-inspired logo embroidery\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1266\" data-end=\"1285\"\u003e\n\u003cp data-start=\"1268\" data-end=\"1285\"\u003eWhite mesh back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1286\" data-end=\"1317\"\u003e\n\u003cp data-start=\"1288\" data-end=\"1317\"\u003eAdjustable snapback closure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1318\" data-end=\"1353\"\u003e\n\u003cp data-start=\"1320\" data-end=\"1353\"\u003eDurable, all-day structured fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1354\" data-end=\"1404\"\u003e\n\u003cp data-start=\"1356\" data-end=\"1404\"\u003eDesigned for desert heat and wide-open country\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eColor with character.\u003c\/p\u003e","brand":"Broke Ranch Hat Co.","offers":[{"title":"Default Title","offer_id":55279503900840,"sku":null,"price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0735\/7415\/4408\/files\/IMG_5462_47b3211b-cff8-4f0b-9bd9-fadf9b86ba7c.jpg?v=1771634319"},{"product_id":"the-santa-fe-copy","title":"The Santa Fe LIMITED","description":"\u003cp data-start=\"611\" data-end=\"641\"\u003eMeet \u003cstrong data-start=\"616\" data-end=\"640\"\u003eThe Santa Fe Limited\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"643\" data-end=\"728\"\u003eA refined take on a desert original — built in small numbers and made to stand apart.\u003c\/p\u003e\n\u003cp data-start=\"730\" data-end=\"907\"\u003eInspired by high desert highways, turquoise trading posts, and the kind of craftsmanship that stands the test of time — this edition builds on The Santa Fe with elevated detail.\u003c\/p\u003e\n\u003cp data-start=\"909\" data-end=\"1045\"\u003eClean white structured crown.\u003cbr data-start=\"938\" data-end=\"941\"\u003eSouthwest-inspired turquoise and rust embroidery.\u003cbr data-start=\"990\" data-end=\"993\"\u003eFinished with a bold turquoise rope across the brim.\u003c\/p\u003e\n\u003cp data-start=\"1047\" data-end=\"1095\"\u003eThat rope isn’t decoration —\u003cbr data-start=\"1075\" data-end=\"1078\"\u003eit’s distinction.\u003c\/p\u003e\n\u003cp data-start=\"1097\" data-end=\"1132\"\u003eAnd this one?\u003cbr data-start=\"1110\" data-end=\"1113\"\u003eIt’s a limited run.\u003c\/p\u003e\n\u003cp data-start=\"1134\" data-end=\"1224\"\u003eThe Santa Fe Limited will \u003cstrong data-start=\"1160\" data-end=\"1167\"\u003enot\u003c\/strong\u003e be restocked once sold out.\u003cbr data-start=\"1195\" data-end=\"1198\"\u003eWhen it’s gone, it’s gone.\u003c\/p\u003e\n\u003cp data-start=\"1226\" data-end=\"1354\"\u003eThis piece represents heritage with intention. Culture with confidence. A nod to the Southwest that feels timeless — not trendy.\u003c\/p\u003e\n\u003cp data-start=\"1356\" data-end=\"1410\"\u003eIt carries the same soul as The Santa Fe — just rarer.\u003c\/p\u003e\n\u003cp data-start=\"1412\" data-end=\"1467\"\u003eDesert ready.\u003cbr data-start=\"1425\" data-end=\"1428\"\u003eRoad trip worthy.\u003cbr data-start=\"1445\" data-end=\"1448\"\u003eBuilt to stand out.\u003c\/p\u003e\n\u003ch3 data-start=\"1474\" data-end=\"1486\"\u003eDetails:\u003c\/h3\u003e\n\u003cul data-start=\"1487\" data-end=\"1735\"\u003e\n\u003cli data-start=\"1487\" data-end=\"1513\"\u003e\n\u003cp data-start=\"1489\" data-end=\"1513\"\u003eStructured white crown\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1514\" data-end=\"1566\"\u003e\n\u003cp data-start=\"1516\" data-end=\"1566\"\u003eTurquoise and rust Southwest-inspired embroidery\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1567\" data-end=\"1604\"\u003e\n\u003cp data-start=\"1569\" data-end=\"1604\"\u003eTurquoise rope accent across brim\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1605\" data-end=\"1624\"\u003e\n\u003cp data-start=\"1607\" data-end=\"1624\"\u003eWhite mesh back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1625\" data-end=\"1656\"\u003e\n\u003cp data-start=\"1627\" data-end=\"1656\"\u003eAdjustable snapback closure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1657\" data-end=\"1692\"\u003e\n\u003cp data-start=\"1659\" data-end=\"1692\"\u003eStructured, durable all-day fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1693\" data-end=\"1735\"\u003e\n\u003cp data-start=\"1695\" data-end=\"1735\"\u003e\u003cstrong data-start=\"1695\" data-end=\"1735\"\u003eLimited production run — no restocks\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong data-start=\"1695\" data-end=\"1735\"\u003eWhere detail makes the difference.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Broke Ranch Hat Co.","offers":[{"title":"Default Title","offer_id":55279508422824,"sku":null,"price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0735\/7415\/4408\/files\/IMG_6522.jpg?v=1771636048"},{"product_id":"the-santa-fe-outlaw-limited","title":"The Santa Fe Outlaw LIMITED","description":"\u003cp data-start=\"517\" data-end=\"546\"\u003eMeet \u003cstrong data-start=\"522\" data-end=\"545\"\u003eThe Santa Fe Outlaw\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"548\" data-end=\"587\"\u003eSame desert roots.\u003cbr data-start=\"566\" data-end=\"569\"\u003eDarker reputation.\u003c\/p\u003e\n\u003cp data-start=\"589\" data-end=\"757\"\u003eInspired by high desert nights, turquoise under open skies, and the kind of confidence that doesn’t wait for approval — this edition brings edge to the Santa Fe family.\u003c\/p\u003e\n\u003cp data-start=\"759\" data-end=\"874\"\u003eStructured black crown.\u003cbr data-start=\"782\" data-end=\"785\"\u003eTurquoise and tan Southwest embroidery.\u003cbr data-start=\"824\" data-end=\"827\"\u003eFinished with a clean tan rope across the brim.\u003c\/p\u003e\n\u003cp data-start=\"876\" data-end=\"936\"\u003eIt’s bold without being loud.\u003cbr data-start=\"905\" data-end=\"908\"\u003eRefined without losing grit.\u003c\/p\u003e\n\u003cp data-start=\"938\" data-end=\"973\"\u003eAnd this one?\u003cbr data-start=\"951\" data-end=\"954\"\u003eIt’s a limited run.\u003c\/p\u003e\n\u003cp data-start=\"975\" data-end=\"1065\"\u003eThe Santa Fe Outlaw will \u003cstrong data-start=\"1000\" data-end=\"1007\"\u003enot\u003c\/strong\u003e be restocked once sold out.\u003cbr data-start=\"1035\" data-end=\"1038\"\u003eWhen it’s gone — it’s gone.\u003c\/p\u003e\n\u003cp data-start=\"1067\" data-end=\"1156\"\u003eThis is the desert after sunset.\u003cbr data-start=\"1099\" data-end=\"1102\"\u003eBoot scuffs. Dust trails.\u003cbr data-start=\"1127\" data-end=\"1130\"\u003eTurquoise under black sky.\u003c\/p\u003e\n\u003cp data-start=\"1245\" data-end=\"1317\"\u003e🌵 Part of The Desert Collection\u003cbr data-start=\"1277\" data-end=\"1280\"\u003e⚡ Limited production\u003cbr data-start=\"1300\" data-end=\"1303\"\u003e🖤 No restocks\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch3 data-start=\"1324\" data-end=\"1336\"\u003eDetails:\u003c\/h3\u003e\n\u003cul data-start=\"1337\" data-end=\"1557\"\u003e\n\u003cli data-start=\"1337\" data-end=\"1363\"\u003e\n\u003cp data-start=\"1339\" data-end=\"1363\"\u003eStructured black crown\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1364\" data-end=\"1404\"\u003e\n\u003cp data-start=\"1366\" data-end=\"1404\"\u003eTurquoise + tan Southwest embroidery\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1405\" data-end=\"1436\"\u003e\n\u003cp data-start=\"1407\" data-end=\"1436\"\u003eTan rope accent across brim\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1437\" data-end=\"1456\"\u003e\n\u003cp data-start=\"1439\" data-end=\"1456\"\u003eBlack mesh back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1457\" data-end=\"1488\"\u003e\n\u003cp data-start=\"1459\" data-end=\"1488\"\u003eAdjustable snapback closure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1489\" data-end=\"1515\"\u003e\n\u003cp data-start=\"1491\" data-end=\"1515\"\u003eDurable structured fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1516\" data-end=\"1557\"\u003e\n\u003cp data-start=\"1518\" data-end=\"1557\"\u003e\u003cstrong data-start=\"1518\" data-end=\"1557\"\u003eLimited run — will not be restocked\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSame Santa Fe soul. Just a little more outlaw.\u003c\/p\u003e","brand":"Broke Ranch Hat Co.","offers":[{"title":"Default Title","offer_id":55279511994536,"sku":null,"price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0735\/7415\/4408\/files\/IMG_6525.jpg?v=1771636505"},{"product_id":"the-sunset-rider","title":"The Sunset Rider YOUTH","description":"\u003cp data-start=\"479\" data-end=\"517\"\u003eFor the next generation of ranch kids.\u003c\/p\u003e\n\u003cp data-start=\"519\" data-end=\"622\"\u003eThe Sunset Rider was built for long summer evenings, dusty boots, and chasing daylight until it’s gone.\u003c\/p\u003e\n\u003cp data-start=\"624\" data-end=\"799\"\u003eFeaturing a bold desert sunset patch — cactus silhouettes, rolling hills, and that unmistakable Western sky — this youth snapback carries the same spirit as the grown-up hats.\u003c\/p\u003e\n\u003cp data-start=\"801\" data-end=\"878\"\u003eBlack structured crown.\u003cbr data-start=\"824\" data-end=\"827\"\u003eClassic mesh back.\u003cbr data-start=\"845\" data-end=\"848\"\u003eFlat brim.\u003cbr data-start=\"858\" data-end=\"861\"\u003eBuilt to keep up.\u003c\/p\u003e\n\u003cp data-start=\"880\" data-end=\"952\"\u003eIt’s not a “kid hat.”\u003cbr data-start=\"901\" data-end=\"904\"\u003eIt’s a ranch hat — just sized for the next hand.\u003c\/p\u003e\n\u003cp data-start=\"954\" data-end=\"1057\"\u003eFrom rodeo nights to baseball fields to backseat truck naps on the way home — this one rides with them.\u003c\/p\u003e\n\u003ch3 data-start=\"1168\" data-end=\"1180\"\u003eDetails:\u003c\/h3\u003e\n\u003cul data-start=\"1181\" data-end=\"1394\"\u003e\n\u003cli data-start=\"1181\" data-end=\"1216\"\u003e\n\u003cp data-start=\"1183\" data-end=\"1216\"\u003eYouth-sized structured snapback\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1217\" data-end=\"1247\"\u003e\n\u003cp data-start=\"1219\" data-end=\"1247\"\u003eBlack crown with mesh back\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1248\" data-end=\"1277\"\u003e\n\u003cp data-start=\"1250\" data-end=\"1277\"\u003eDesert sunset woven patch\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1278\" data-end=\"1291\"\u003e\n\u003cp data-start=\"1280\" data-end=\"1291\"\u003eFlat brim\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1292\" data-end=\"1323\"\u003e\n\u003cp data-start=\"1294\" data-end=\"1323\"\u003eAdjustable snapback closure\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1324\" data-end=\"1348\"\u003e\n\u003cp data-start=\"1326\" data-end=\"1348\"\u003eDurable everyday fit\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1349\" data-end=\"1394\"\u003e\n\u003cp data-start=\"1351\" data-end=\"1394\"\u003eDesigned to match the Broke Ranch lifestyle\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eSame mindset. Same grit. Smaller fit. \u003c\/p\u003e","brand":"Broke Ranch Hat Co.","offers":[{"title":"Default Title","offer_id":55279520809128,"sku":null,"price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0735\/7415\/4408\/files\/BRHCSunsetKidsWild.png?v=1771641043"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0735\/7415\/4408\/collections\/IMG_5462.jpg?v=1771526290","url":"https:\/\/brokeranchhat.co\/collections\/the-desert.oembed","provider":"Broke Ranch Hat Co.","version":"1.0","type":"link"}