{"title":"Fresh Off The Ranch: New Arrivals","description":"\u003cp data-start=\"58\" data-end=\"127\"\u003eWelcome to \u003cstrong data-start=\"69\" data-end=\"92\"\u003eFresh Off The Ranch\u003c\/strong\u003e — the home of our newest releases.\u003c\/p\u003e\n\u003cp data-start=\"129\" data-end=\"285\"\u003eEvery hat in this collection is part of the latest run from Broke Ranch Hat Co., designed, stitched, assembled, and packed right here at home by our family.\u003c\/p\u003e\n\u003cp data-start=\"287\" data-end=\"405\"\u003eWhether it's a brand-new design, a limited release, or a fresh take on a customer favorite, you'll find it here first.\u003c\/p\u003e\n\u003cp data-start=\"407\" data-end=\"504\"\u003eBuilt for early mornings, long days, and the folks who know that hard work still means something.\u003c\/p\u003e\n\u003cp data-start=\"506\" data-end=\"635\"\u003eCheck back often—new styles are added as they come off the machine, and some runs may not make a second trip through the pasture.\u003c\/p\u003e\n\u003cp data-start=\"637\" data-end=\"681\"\u003e\u003cstrong data-start=\"637\" data-end=\"678\"\u003eIt's more than a hat. It's a mindset.\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"the-heirloom","title":"The Heirloom","description":"\u003cp data-start=\"48\" data-end=\"70\"\u003e\u003cstrong data-start=\"48\" data-end=\"70\"\u003eMeet The Heirloom.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"72\" data-end=\"147\"\u003eSome things aren't bought for a season—they're built to be carried forward.\u003c\/p\u003e\n\u003cp data-start=\"149\" data-end=\"411\"\u003eInspired by traditions passed down through generations, The Heirloom blends timeless ranch heritage with the outdoors. Featuring a Mossy Oak® bill, natural tan crown, and signature feather logo, this hat feels right at home from the deer lease to the back porch.\u003c\/p\u003e\n\u003cp data-start=\"413\" data-end=\"525\"\u003eIt's for the stories told around tailgates, the lessons learned in the field, and the values worth handing down.\u003c\/p\u003e\n\u003cp data-start=\"527\" data-end=\"628\"\u003eBecause the best things in life aren't inherited by chance—they're earned and passed on with purpose.\u003c\/p\u003e\n\u003cp data-start=\"630\" data-end=\"662\"\u003e\u003cstrong data-start=\"630\" data-end=\"662\"\u003eWear the legacy. Pass it on.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 data-start=\"664\" data-end=\"676\"\u003eDetails:\u003c\/h3\u003e\n\u003cul data-start=\"677\" data-end=\"881\"\u003e\n\u003cli data-start=\"677\" data-end=\"699\"\u003eStructured tan crown\u003c\/li\u003e\n\u003cli data-start=\"700\" data-end=\"728\"\u003eMossy Oak® camouflage bill\u003c\/li\u003e\n\u003cli data-start=\"729\" data-end=\"755\"\u003eEmbroidered feather logo\u003c\/li\u003e\n\u003cli data-start=\"756\" data-end=\"785\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-start=\"786\" data-end=\"808\"\u003eDurable everyday fit\u003c\/li\u003e\n\u003cli data-start=\"809\" data-end=\"844\"\u003eClassic outdoor-inspired colorway\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Broke Ranch Hat Co.","offers":[{"title":"Default Title","offer_id":55589619368104,"sku":null,"price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0735\/7415\/4408\/files\/IMG_1854.heic?v=1780677286"},{"product_id":"the-prairie-sky","title":"The Prairie Sky","description":"\u003cp data-start=\"1396\" data-end=\"1421\"\u003e\u003cstrong data-start=\"1396\" data-end=\"1421\"\u003eMeet The Prairie Sky.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1423\" data-end=\"1533\"\u003eWide open spaces. Endless horizons. A reminder that freedom isn't found in a place—it's found in how you live.\u003c\/p\u003e\n\u003cp data-start=\"1535\" data-end=\"1755\"\u003eThe Prairie Sky takes its inspiration from the quiet beauty of the American heartland. Clean grey tones, crisp white mesh, and our signature feather logo create a hat that's as timeless as the landscape that inspired it.\u003c\/p\u003e\n\u003cp data-start=\"1757\" data-end=\"1784\"\u003eSimple. Honest. Dependable.\u003c\/p\u003e\n\u003cp data-start=\"1786\" data-end=\"1879\"\u003eBuilt for early mornings, long drives, and the people who find peace where the pavement ends.\u003c\/p\u003e\n\u003cp data-start=\"1881\" data-end=\"1939\"\u003eBecause some of life's best views don't come with a crowd.\u003c\/p\u003e\n\u003cp data-start=\"1941\" data-end=\"1979\"\u003e\u003cstrong data-start=\"1941\" data-end=\"1979\"\u003eStay grounded. Keep looking ahead.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 data-start=\"1981\" data-end=\"1993\"\u003eDetails:\u003c\/h3\u003e\n\u003cul data-start=\"1994\" data-end=\"2215\"\u003e\n\u003cli data-start=\"1994\" data-end=\"2025\"\u003eHeather grey structured crown\u003c\/li\u003e\n\u003cli data-start=\"2026\" data-end=\"2046\"\u003eMatching grey bill\u003c\/li\u003e\n\u003cli data-start=\"2047\" data-end=\"2064\"\u003eWhite mesh back\u003c\/li\u003e\n\u003cli data-start=\"2065\" data-end=\"2091\"\u003eEmbroidered feather logo\u003c\/li\u003e\n\u003cli data-start=\"2092\" data-end=\"2121\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-start=\"2122\" data-end=\"2151\"\u003eLightweight all-day comfort\u003c\/li\u003e\n\u003cli data-start=\"2152\" data-end=\"2178\"\u003eClassic neutral colorway\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Broke Ranch Hat Co.","offers":[{"title":"Default Title","offer_id":55589622939816,"sku":null,"price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0735\/7415\/4408\/files\/grayfeather.png?v=1780677802"},{"product_id":"white-feather-limited","title":"White Feather Limited","description":"\u003cp data-start=\"2747\" data-end=\"2782\"\u003e\u003cstrong data-start=\"2747\" data-end=\"2782\"\u003eMeet The White Feather Limited.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"2784\" data-end=\"2858\"\u003eA symbol of independence. A mark of confidence. A reminder to stand apart.\u003c\/p\u003e\n\u003cp data-start=\"2860\" data-end=\"3050\"\u003eFeaturing a bold black crown, premium white rope accent, and oversized white feather embroidery, this limited-release design was built for those who aren't interested in following the crowd.\u003c\/p\u003e\n\u003cp data-start=\"3052\" data-end=\"3078\"\u003eClean. Sharp. Intentional.\u003c\/p\u003e\n\u003cp data-start=\"3080\" data-end=\"3123\"\u003ePart western heritage. Part modern classic.\u003c\/p\u003e\n\u003cp data-start=\"3125\" data-end=\"3267\"\u003eUnlike our standard collection hats, \u003cstrong data-start=\"3162\" data-end=\"3267\"\u003eThe White Feather Limited is a one-time release. Once this run is sold out, it will not be restocked.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"3269\" data-end=\"3310\"\u003eNo second drop.\u003cbr\u003eNo backorders.\u003cbr\u003eNo reruns.\u003c\/p\u003e\n\u003cp data-start=\"3312\" data-end=\"3338\"\u003eWhen it's gone, it's gone.\u003c\/p\u003e\n\u003cp data-start=\"3340\" data-end=\"3370\"\u003e\u003cstrong data-start=\"3340\" data-end=\"3370\"\u003eStand apart. Wear it well.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3 data-start=\"3372\" data-end=\"3384\"\u003eDetails:\u003c\/h3\u003e\n\u003cul data-start=\"3385\" data-end=\"3645\"\u003e\n\u003cli data-start=\"3385\" data-end=\"3409\"\u003eStructured black crown\u003c\/li\u003e\n\u003cli data-start=\"3410\" data-end=\"3437\"\u003ePremium white rope accent\u003c\/li\u003e\n\u003cli data-start=\"3438\" data-end=\"3474\"\u003eOversized white feather embroidery\u003c\/li\u003e\n\u003cli data-start=\"3475\" data-end=\"3496\"\u003eMatching black bill\u003c\/li\u003e\n\u003cli data-start=\"3497\" data-end=\"3526\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-start=\"3527\" data-end=\"3548\"\u003eDurable premium fit\u003c\/li\u003e\n\u003cli data-start=\"3549\" data-end=\"3575\"\u003eLimited-release colorway\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Broke Ranch Hat Co.","offers":[{"title":"Default Title","offer_id":55589624021160,"sku":null,"price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0735\/7415\/4408\/files\/IMG_2091.jpg?v=1780677894"},{"product_id":"the-grindstone","title":"The Grindstone","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eMeet The Grindstone.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBuilt for the ones who know success isn't found in shortcuts.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eNo distractions. No gimmicks. Just a clean, purpose-built design inspired by the people who put their heads down and get to work.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eFeaturing an all-black profile with a custom Broke Ranch Hat Co. diamond logo, The Grindstone was made for everyday wear—from the jobsite to the ranch, from long days at work to weekends spent building something of your own.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBecause the grind isn't glamorous.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIt's the early mornings.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThe late nights.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThe sacrifices nobody sees.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIt's choosing discipline over convenience and consistency over excuses.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eHard work.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eStrong roots.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eFamily first.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eThe Grindstone represents the people who keep moving forward when nobody is watching and stay committed long after the excitement wears off.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eBecause being broke was never about what was in your wallet.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eIt's about having the grit to build something better.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003e\u003cspan\u003eKeep grinding.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eStay rooted.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eDetails:\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\u003cspan\u003eStructured all-black crown\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCustom Broke Ranch Hat Co. diamond logo\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eMatching black mesh back\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eAdjustable snapback closure\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eDurable everyday fit\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eClassic monochromatic colorway\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Broke Ranch Hat Co.","offers":[{"title":"Default Title","offer_id":55589630771368,"sku":null,"price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0735\/7415\/4408\/files\/diamondclassic.png?v=1780678148"},{"product_id":"the-rackhouse","title":"The Rackhouse","description":"\u003cp data-start=\"90\" data-end=\"113\"\u003e\u003cstrong data-start=\"90\" data-end=\"113\"\u003eMeet The Rackhouse.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"115\" data-end=\"148\"\u003eSome things get better with time.\u003c\/p\u003e\n\u003cp data-start=\"150\" data-end=\"211\"\u003eA good story. A strong reputation. A life built on hard work.\u003c\/p\u003e\n\u003cp data-start=\"213\" data-end=\"538\"\u003eInspired by the quiet confidence of a well-earned legacy, \u003cstrong data-start=\"271\" data-end=\"288\"\u003eThe Rackhouse\u003c\/strong\u003e is a clean, understated design built for those who understand that the best things aren't rushed. Featuring a bold white antler mark against a black crown, this hat represents patience, grit, and the kind of character that's built one day at a time.\u003c\/p\u003e\n\u003cp data-start=\"540\" data-end=\"702\"\u003eWhether you're putting in miles on the ranch, gathering around a campfire, or heading into town, The Rackhouse was designed to be the hat you reach for every day.\u003c\/p\u003e\n\u003cp data-start=\"704\" data-end=\"736\"\u003eSimple.\u003cbr\u003eTimeless.\u003cbr\u003eBuilt to last.\u003c\/p\u003e\n\u003cp data-start=\"738\" data-end=\"779\"\u003eBecause a legacy isn't created overnight.\u003c\/p\u003e\n\u003cp data-start=\"781\" data-end=\"793\"\u003eIt's earned.\u003c\/p\u003e\n\u003chr data-start=\"795\" data-end=\"798\"\u003e\n\u003ch3 data-start=\"800\" data-end=\"811\"\u003eDetails\u003c\/h3\u003e\n\u003cul data-start=\"813\" data-end=\"1061\"\u003e\n\u003cli data-start=\"813\" data-end=\"837\"\u003eStructured black crown\u003c\/li\u003e\n\u003cli data-start=\"838\" data-end=\"878\"\u003eSignature white antler logo embroidery\u003c\/li\u003e\n\u003cli data-start=\"879\" data-end=\"907\"\u003eBreathable black mesh back\u003c\/li\u003e\n\u003cli data-start=\"908\" data-end=\"937\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-start=\"938\" data-end=\"956\"\u003eFlat bill design\u003c\/li\u003e\n\u003cli data-start=\"957\" data-end=\"979\"\u003eDurable everyday fit\u003c\/li\u003e\n\u003cli data-start=\"980\" data-end=\"1026\"\u003eLightweight and comfortable for all-day wear\u003c\/li\u003e\n\u003cli data-start=\"1027\" data-end=\"1061\"\u003eClassic black and white colorway\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Broke Ranch Hat Co.","offers":[{"title":"Default Title","offer_id":55589641060520,"sku":null,"price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0735\/7415\/4408\/files\/AntlerCorn.png?v=1780678514"},{"product_id":"the-night-flight","title":"The Night Flight","description":"\u003cp data-start=\"96\" data-end=\"167\"\u003e\u003cstrong data-start=\"96\" data-end=\"167\"\u003eBuilt for the ones still working when everyone else calls it a day.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"169\" data-end=\"285\"\u003eMeet \u003cstrong data-start=\"174\" data-end=\"194\"\u003eThe Night Flight\u003c\/strong\u003e — a clean black-on-black snapback built with grit, purpose, and a little after-hours edge.\u003c\/p\u003e\n\u003cp data-start=\"287\" data-end=\"551\"\u003eFeaturing a structured black crown, black mesh back, flat bill, and bold white Broke Ranch embroidery, this hat keeps things simple but makes a statement. The winged design gives it that quiet confidence — steady, strong, and ready for whatever the day turns into.\u003c\/p\u003e\n\u003cp data-start=\"553\" data-end=\"708\"\u003eFrom late nights in the shop to early mornings in the field, \u003cstrong data-start=\"614\" data-end=\"634\"\u003eThe Night Flight\u003c\/strong\u003e was made for the ones who don’t clock out just because the sun went down.\u003c\/p\u003e\n\u003cp data-start=\"710\" data-end=\"722\"\u003e\u003cstrong data-start=\"710\" data-end=\"722\"\u003eDetails:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"724\" data-end=\"898\"\u003e\n\u003cli data-section-id=\"1g82udh\" data-start=\"724\" data-end=\"751\"\u003eStructured snapback fit\u003c\/li\u003e\n\u003cli data-section-id=\"cfbdn9\" data-start=\"752\" data-end=\"788\"\u003eBlack crown with black mesh back\u003c\/li\u003e\n\u003cli data-section-id=\"1s87tdo\" data-start=\"789\" data-end=\"802\"\u003eFlat bill\u003c\/li\u003e\n\u003cli data-section-id=\"1690yye\" data-start=\"803\" data-end=\"843\"\u003eWhite embroidered Broke Ranch design\u003c\/li\u003e\n\u003cli data-section-id=\"1f494bt\" data-start=\"844\" data-end=\"875\"\u003eAdjustable snapback closure\u003c\/li\u003e\n\u003cli data-section-id=\"15nx06c\" data-start=\"876\" data-end=\"898\"\u003eOne size fits most\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Broke Ranch Hat Co.","offers":[{"title":"Default Title","offer_id":55589687885992,"sku":null,"price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0735\/7415\/4408\/files\/F53D9D21-11FE-43B2-97A7-29BEFDD0B656_1.png?v=1780679753"}],"url":"https:\/\/brokeranchhat.co\/collections\/fresh-off-the-ranch-new-arrivals.oembed","provider":"Broke Ranch Hat Co.","version":"1.0","type":"link"}